How to Create Engaging Content for Content Marketing
Content marketing is about creating engaging, useful and value-adding content to the readers, often forming the foundation for a strong digital marketing project.
Content is increasingly important as Google and other search engines are placing heavy greater Joniandfriends emphasis on value-adding their users, as well as on-site user experience. These are easily traceable and measurable from Google’s range of software, from Google Analytics to Google webmaster tool.
We have talked about how having a good Search Engine Optimisation (SEO) can help you in your digital marketing campaign, as well as go through the step-by-step process on how to improve SEO. We have also talked about local SEO, where a new local website can have advantage over matured sites with thousands of ads dollars to rank well on Google.
How does Content Marketing fit in Digital Marketing?
Content marketing is used to sustain the readers’ attention through many different ways.